Actually try the opposite.
At room temp and when you attempt to roll it around into a ball between your fingers, it heats up further and becomes super sticky, and when you try to apply it, it stays stuck to your fingers.
Instead, simply run it under cold water, it firms up, then roll it around and then apply it. Presto. It's completely formable where you can press it in and against whatever, even sculpting it if need be, and stays in place almost forever.